Startup Jungle

Work in the right direction

We assess your needs

It is important to us that you get nothing but exactly what you need. We customize the experience after who and where you are. What´s your top of mind strategic challenge?

You start your journey in the startup jungle

The Startup Jungle can start as a one-time workshop to a long-time commitment. We recommend 4-6 sessions yearly to make sure the strategy sticks to everyday habits.

We evaluate and adapt

Every session is documented and the results and discussions are presented to the company. We are only happy when the decisions are implemented.  

”I can’t remember the last time our team had such a fun time together, at the same time as we actually learn something. Getting four hours alone in the jungle helped us to really understand our organization better and getting insights I have a hard time seeing we’d otherwise get. That it is a jungle makes something serious into a more playful and relaxed thing, and I think we were all more openminded than we usually are. As a team-building activity, amazing! As a strategic exercise, amazing! We hope to come back again soon!”
Eric Härstedt

"Startup Jungle facilitates in an easy and pedagogic way to get an overview of the company, to understand the full picture, discuss vision and strategy, and get an alignment of the company's objectives. It's not only suitable for startups, but also larger companies who needs alignment on strategies and goals."
Artur Aira

”As a Startup with intentions to enter unexplored territory, Startup Jungle really helped us structure the parameters that define our success. It is an incredibly good tool and has set a standard for how we observe and phrase our work. I recommend Startup Jungle for those who want a complete understanding of their product, market, stakeholders, methods, and everything else that affects the success of your company.”
Radwan Elkhalki
Point of Law



A whole day activity in the Startup Jungle to have a discussion about the mission of the organization, and the strategy required to get there. The goal is to create a coherent view over the organizations current state and how you can most efficiently work to achieve your goals.


With markets changing drastically as a result of digitalization, there is a need to update what management theories the organization follows. MJA, the Jungle version of a MBA, is a whole day activity about how to create an understanding of the main theories of the Startup Jungle, and how these can be applied in our work.


Obeya is a project management method to use the Startup Jungle as a miniature model of the company as a tool to plan and evaluate. The model should be used weekly to measure the outcome of the conducted work, discuss the processes and priorities, and keep a living discussion on the progress of the company.

What can it be used for?


The Startup Jungle supports the company to learn and adopt agile practices, to make work more efficient, coordinated, and customer-oriented.


Can be used for board-work,  to conduct scenario-planning, and exploring and aligning internal strategy. Can be used to discuss how to reach your market.

Resource Planning

Use the model to discuss and visualize KPI:s and prioritize  resources, to get an overview of weekly progress. 

Communication and team building

Break down internal information silos and create an internal alignment and between departments, to visualize the discussion to give employees a space to show their point of view. 

Management 3.0

Through the Startup Jungle, one can learn how to use the implications of Management 3.0. Management 3.0 means doing the right thing for the team through involvement and engagement from the employees. 

Lean Startup

Learn how to work with Lean Startup! Providing value to the customer is at the core of lean thinking. Lean startup is a method of getting the product to the customer faster by focusing on  creating a Minimum-Viable-Product.

Get in touch


Lilla Torget 4 
411 18 Göteborg

Contact Us

Phone : 070 928 28 21

Email : hans.alveros (at)

The nearest parking spots are Kungsgaraget on Ekelundsgatan 5-7 or Packhusplatsen, next to Casino Cosmopol.

The nearest bus and tram stops are at Domkyrkan. From there, walk towards the river and Casino. You will find us between Café Brogyllen and Fiskekrogen.